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Company Commitment to Privacy
In keeping with our long-standing leadership in consumer privacy protection,
4thetravel.com is actively involved with current industry initiatives
to preserve individual privacy rights on the Internet and in all aspects
of electronic commerce.
We collect only customer information that is
needed, and we tell customers how we use it.
We limit the collection of information about our customers to what we
need to know to administer their accounts, to provide customer services,
to offer new products and services, and to fulfill any legal and regulatory
requirements. We tell our customers about the general uses of information
we collect about them, and we will provide additional explanation if customers
request it.
We give customers choices about how their data
will be used.
On a regular basis, we give our customers the option to decide whether
or not they wish to have their names removed from lists used for mail,
telephone and online marketing. These opt-out choices include product
and service offers from 4thetravel.com and those made in conjunction with
our business partners.
We ensure information quality.
We use advanced technology and well-defined employee practices to help
ensure that customer data is processed promptly, accurately and completely.
We require high standards of quality from the consumer reporting agencies
and others who provide us with information about prospective customers.
We limit the release of customer information.
In addition to providing customers with the opportunity to opt out of
marketing offers, we release information only with the customers' consent
or request, or when required to do so by law or other regulatory authority.
When a court order or subpoena requires us to release information, we
notify the customer promptly to give the customer an opportunity to exercise
his or her legal rights. The only exceptions to this policy are when we
are prohibited by court order or law from notifying the customer, or cases
in which fraud and/or criminal activity is suspected.
We extend these privacy principles to our business
relationships.
We expect the companies we select as our business partners to honor our
privacy principles in the handling of customer information. These include
companies that (a) assist us in providing services to our customers; (b)
supply us with information for identifying or evaluating prospective customers;
or (c) are given the opportunity to send mailings to approved 4thetravel.com customer lists. In selecting business partners, 4thetravel.com considers
the accuracy and quality of the data they provide, how they respond to
consumer complaints and whether or not they provide opt-out choices for
those whose information they process. We also participate actively in
industry associations to support strong and effective privacy guidelines
and practices.
We hold employees responsible for our privacy
principles.
Each 4thetravel.com employee is personally responsible for maintaining
consumer confidence in the company. We provide training and communications
programs designed to educate employees about the meaning and requirements
of these Customer Privacy Principles. We conduct internal audits and commission
outside expert reviews of our compliance with the privacy principles and
the specific policies and practices that support the principles. Employees
who violate these principles or other company policies and practices are
subject to disciplinary action, up to and including dismissal. Employees
are expected to report violations--and may do so confidentially--to their
Supervisor and the Managing Director.
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